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Home :: Customer Service :: Other :: Affiliate Program :: Keyword Bidding Guidelines

Keyword Bidding Guidelines

Bidding Guidelines For Google, Yahoo!, MSN and other PPC

Allowed:
Direct link on any brand specific keyword (excluding our trademark) within any search engine are allowed as long as the Ad Copies represent ToolKing.com in a professional manner that won't degrade our brand. Copy must be spelled correctly, have correct grammar, and cannot provide false statements.

Not Acceptable:
Affiliate cannot over-bid or out-bid Tool King’s ad copies at any time during any bidding process. The use of the words "cheap" or "sale" in Ad Copies is prohibited. Affiliates may not bid on Tool King trademark or any misspellings or variations of our company name. They include and be it separately or in combination with other keywords, but not limited to the following:

toolking
Tool King Store
Toolking.com Store
Tool King stores
Toolkingstore
Tool King
The Tool King
The toolking.com
toolking.com

If Tool King determines, in its sole discretion, that the affiliate partner is bidding on "Tool King " keywords as mentioned above in the "Not Acceptable" section, than Tool King may pursue any or all of the following actions: withhold all payment on any sales commission beginning with the date on which the affiliate partner started bidding on the prohibited trademarked terms or remove the affiliate partner from Tool King's Affiliate Program.

International Search:
Affiliates can bid on any keyword (excluding trademarks) and direct link within any search engine in any language are allowed as long as the Ad Copies represent ToolKing.com in a professional manner that won't degrade our brand. Copy must be spelled correctly, have correct grammar, and cannot provide false statements. We ship to many international destinations including: