Affiliate Selling Guide
So you have a website up with Tool
King Links, Coupons and Promotions; now how do you get traffic on your
site? Here are a couple quick and easy ways to generate traffic on
your site.
General
-
Start a PPC (pay-per-click) Campaign: The three big Search Marketing providers to get
started with are Google Adwords, Yahoo Search Marketing and MSN
Adcenter. If you’re a new customer they usually offer a $50 -$100
credit. Search for these coupons before you sign up, some require a
coupon code.
- Once you’ve setup your PPC account choose Hot Products, Coupons or Sales you would like to promote.
- Choose some specific keywords; stay clear of general
keywords like “power tools” or “DeWalt”. These will cost you a lot of
money and you’ll usually have a low conversion rate.
- Make sure your landing page is appropriate to what
you’re trying to market through the PPC campaigns. A good landing page
will boost your conversion rate significantly.
- Check analytics on your campaigns frequently to avoid high costs per conversion and delete non converting keywords.
Register your website
- It’s important to register your website
with Search Engines and Directories in order to achieve Natural or
Organic Search results. Once the Search Engines pick up your site you
can reduce your PPC costs yet still receive the same results.
Search Engine Optimization (SEO)
- Creating a website with SEO in mind
does not necessarily mean creating content more favorable to algorithms
than your customers. Some SEO efforts may involve optimizing a site's
coding, presentation, and structure, without making very noticeable
changes to your visitors. Other, more noticeable efforts, involve
including unique content on pages that can be easily indexed and
extracted from those pages by search engines while also appealing to
your visitors.
E-mail Newsletters
- Many of our top Affiliate performers have increased their referral traffic by the implementation of targeted e-mail newsletters
- An e-mail newsletter is a great way to attain a
customer for life. Your goal in the newsletter is to generate a
positive response by offering useful, relevant information like the
latest hot products or coupons from a merchant. Soon your customers
will be looking for your newsletters for all the good buys. In the
process you’ve just built a strong relationship with the customer and
there likely to come back to you for repeat business.
- Many online companies say that targeted,
subscription based newsletters are their most successful marketing
campaigns. ToolKing.com customers who receive our newsletters find
exclusive sale prices, promotions and coupons that keep them coming to
us for all their power tool needs.
Converting Traffic to Sales
- Obviously the look and feel of your
website plays a big roll in conversions, if your customers get on your
site and it’s not visually appealing or looks like a spam site they’re
gone.
- Provide your customers with a Tool King store using
our Datafeed, this way they can shop right on your site. Then once
your customer is done shopping send them to the Tool King Product
Detail page so they can checkout.
- Make sure all your links are working; a broken link
equals a broken deal. Double check all the links on your site to avoid
this problem.
- Create exceptional landing pages for your customers,
if there looking for DeWalt tools land them in that section of your
site. The last thing a customer wants to do is search on your site for
a product then search again for that same product once they’re directed
to the ToolKing.com site.
- Make sure your deals, coupons and prices are up to date. You can find the latest coupons, promotions and hot deals Here.
It all else fails you can contact our
Affiliate TeamThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it
for additional support. We hope you found this information useful, Happy Selling!